1. Introduction

Quantive Group is committed to safeguarding the personal data of all users and visitors who interact with our services, website, and communications. This Privacy Policy outlines how we collect, use, store, and protect your data. We understand the importance of privacy in the digital era and strive to be fully transparent in our operations. Our goal is to ensure that you feel confident and informed when sharing your information with us. By accessing our services, you agree to the practices described herein.

2. Data We Collect

We may collect a variety of data from users, including but not limited to:

• Personal identifiers such as name, email address, phone number, and postal address.
• Technical data like IP address, browser type, and device information.
• Behavioral data through cookies and analytics tools.
• Information voluntarily provided through forms, surveys, or communication channels.

This information helps us improve our services and provide personalized experiences.

3. How We Use Your Data

Your data is used to:

• Deliver and manage our services.
• Improve user experience and optimize content.
• Communicate updates and respond to inquiries.
• Fulfill contractual obligations and ensure security.
• Analyze aggregated, non-identifiable data for internal research and strategic business decisions.

4. Legal Basis for Processing

We process your personal data based on:

• Legitimate interests
• Consent
• Contractual necessity
• Compliance with legal obligations

These legal grounds enable us to fulfill our commitments while respecting data protection regulations such as the UK GDPR and the Data Protection Act 2018.

5. Sharing Your Information

Quantive Group does not sell, rent, or trade your personal information to third parties. However, we may share data with trusted service providers (e.g., hosting partners, email platforms, analytics providers) to help us deliver services effectively.

All partners are subject to strict confidentiality obligations and may only use your data as directed by Quantive Group.

6. Data Storage and Retention

Your personal data is stored securely in data centers located in the United Kingdom or EEA, depending on operational needs. Data is retained only as long as necessary or as required by law. Once the retention period ends, we securely delete or anonymize the data.

7. Your Rights

Under data protection laws, you have the right to:

• Access your personal data
• Request correction or deletion
• Object to or restrict processing
• Request data portability
• Withdraw consent, where applicable
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise these rights, contact us using the details at the end of this policy.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to understand behavior, remember preferences, and improve functionality. These tools also help analyze site traffic and deliver relevant content.

You may control cookies via your browser settings. Note that some features may not function properly if cookies are disabled.

9. Data Security

We use advanced security measures including encryption, secure servers, access controls, and routine audits to protect your data from unauthorized access or disclosure. While no system is 100% secure, we are committed to continuous improvement.

10. Changes to This Policy

We may update this Privacy Policy at any time. Updates take effect upon posting, and we encourage you to review this page regularly. Continued use of our services constitutes acceptance of the updated policy.